Educating Consumers about Your Organic Products at Tasty Expo
Organic foods continue to remain strong and are gaining even more momentum in consumers buying habits here in the Midwest. The increase of vegan and plant based eating is creating the growth. Research shows that consumers have a higher level of trust in organic brands and USDA organic certification.
The best way to maintain this growth is to continue to educate consumers about the many benefits of eating organic and the importance of label accuracy and trustworthiness. Organic companies searching for a vehicle to provide this education, in addition to an opportunity to put their foods directly in the mouths of consumers find participating in consumer tasting shows, like Tasty Expo invaluable. At these shows consumers can see and taste new food trends and be exposed to new products, which will create brand awareness for the company and recognition at the local grocery stores.
Some foods gaining popularity are adaptogenic herbs as well as spices which are being added in performance and mood enhancing beverages. Super foods such as Acai, Maca and Cacao are still going strong in these beverages as well. Coconut oil is not going away and is still incredibly popular. Somewhat new to the scene is coconut milk powder fulfilling the demand for non-dairy products. Plant based proteins such as hemp or rice are being replaced by brown rice, pumpkin seed and pea proteins.
Consumers who are conscious about their health and diet will be able to gain knowledge about these foods from organic product exhibitors at Tasty Expo. Join them and put your product in the mouth of over 20,000 attendees ready to discover you and hear your story!